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New balance shop

Buy New Balance lifestyle sneaker online

History:

New Balance embodies perfection and looks back on a long journey. The countless shoes that are produced for men and women are all made with a lot of passion. New Balance´s aim was to develop the perfect running shoe with great design.

New Balance was founded in 1906 in Boston. Founder was William Riley, his idea was to made specially adapted shoes and deposits which helps people with foot problems. Riley was inspired by chickens, which he observed in his garden. It exerted a fascination for him as the chickens were in the position to keep the perfect balance with only three claws on the feet. Therefor Riley`s deposits based on a three-pronged model, which he adapted to the human foot. From the balance of the chickens also derived the name New Balance.

The shoes are handmade in England. Today the brand is represented on five continents with over 25.000 employees and produced 25.000 shoes in one week.
New Balance Handmade
New Balance Handmade in UK New Balance Old Commercial

New Balance Lifestyle:

New Balance is the 4th largest sports brand in the world, which had specialized in running shoes with the latest technologies. With the sub-brand New Balance Lifestyle they offers a wide range of cool shoes and clothing made to complete your streetwear look. Classics of the brand are the New Balance 420 and the New Balance 574.

New Balance 420:

The New Balance 420 is a sporty and robust model, which is characterized by innovative design and light weight. The classic design of the New Balance was taken up and adapted to today´s needs. The reinforced heel, flexible sole and padded edge shoe making the shoe useable for longer journeys. The shoe is made of leather and textiles and the shoe is visually enhanced by the logo of the brand.

The New Balance 420 offers special editions, which is an absolute highlight in every wardrobe. Currently there are alluding models whose colorway is similar to Olympic Games 2012 in London. These models are only available in limited number.

New Balance 574:

Even the New Balance 574 is manufactured in a retro look and take on the classic design of the original shoe. The shoe is comfortable and casual. The prefect training shoe. The shoe impresses with cool appearance with the classic running silhouette. The New Balance 574 is made of leather, providing a sturdy everyday shoe. The ENCAP midsole provides the necessary footing and a solid rubber sole guarantee durability of the shoe.

The hand-made models "Made in UK" are a must for all lovers of the brand.
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